The fire behind you is so hot, you choose suicide as the least painful way. For some veterinary professionals, the darkness inside is so debilitating, that you choose suicide as the least painful way. Please don't. Please seek help.
Your pet-owning clients today are different, yes, but in many ways they might be the same as they've ever been. Delve into two important ways (with dental and oncology examples) that veterinary clients fear the wrong action far more than no action—and what you can do about it.