Implement your equine practice mission statement

ADVERTISEMENT

Implement your equine practice mission statement

You've written your masterpiece—your equine practice's mission statement. So now what do you do with it?
source-image
Jul 01, 2008

MISSION STATEMENTS REALLY DO WORK. DON'T believe me? Here's proof: Two years ago business consulting firm Kinetic Wisdom examined the U.S. companies with the highest five-year revenue growth. What did they find? Forty-nine of the top 50 companies use a mission statement to guide their operations. In "Your Mission, Should You Choose to Accept It" in the May issue, I emphasized the importance of mission statements, their definition and purpose, and the process for creating your own.

Unfortunately, too many people see the conclusion of the creation process as the conclusion of the whole project. One out of three employees say their company isn't living up to its values, according to Discovery Surveys. Sound familiar? Here's our mission, everyone. In living color. On the wall. Nice frame. If you leave your mission statement frozen behind glass, that energy is going to dissipate and your mission's relevance to daily practice will evaporate right along with it.

You put too much work into creating the perfect statement to just leave it hanging there. Admire it for a moment, but then drag it off the wall and put it to work. You used a plan to create it, and you'll need a plan for using it, too. Returning to a "concept, process, and tools" approach will help get you going again. Let's get started.

The concept

Make your mission ubiquitous.

We've all had the experience of walking into a business and quickly getting an impression of how things work and what to expect. We say we get "a sense" of the place because we can almost feel its mission with our physical senses. This may sound mysterious, but it isn't. We're talking about atmosphere: a multitude of small things that leave you with an impression of the organization's identity. To create your practice's atmosphere, you need a message that's more than persuasive—it must also be pervasive.

To keep your mission alive, you need to apply it everywhere. It'll never grow any legs if you save it for meetings or drag it out only when you face a serious problem. Tie it into the activities that make up business as usual. Use a "viral" approach. If you want your mission in the very air of your practice, you need to spread it around by referring to it often and in a variety of subtle ways. Which brings us to the process.

The process

Show others how they're involved.

Even if your practice objectives are clear, employees might not understand how their work fits in. Training can make an enormous difference here because the best educational programs don't just teach skills—they address the ideas and reasoning behind the skills and how they apply to the larger objective. When team members understand how one person's job fits into another's and into the practice as a whole, they feel included and informed, something studies cite over and over as a prime factor in job satisfaction.

Show others how you're involved.

Practice owners, managers, and associate doctors, you in particular set the tone for a shared mission statement. There's no shortage of experts reminding you to lead by example and to "walk the talk." Unfortunately, your good example may not be enough to keep others similarly inspired. If team members view your dedication as a personality trait rather than a reflection of your practice values, they'll undoubtedly admire you but employees probably won't feel a strong ripple effect of motivation.


Hot topics on dvm360

Dog of Dallas Ebola patient will not be euthanized, authorities say

Health officials have quarantined and will monitor dog and amid concerns surrounding deadly virus.

Video: How to perform a belt-loop gastropexy

Prevent GDV in your at-risk patients with this simple technique.

Stretch your skills to earn more in veterinary practice

Finding new tasks could be the key to generating more income for your practice—and boosting your pay.

Veterinary community stunned by Sophia Yin's unexpected death

Prominent veterinary behaviorist died of suicide Sept. 28.

Study shows sustained salary slump for veterinary support staff

Since 2009, technicians paid by the hour have experienced a bump in pay, but pay for other team members has stayed stagnant, according to data from the 2014 Firstline Career Path Study. Here’s a look at changes in team pay from 2009 to 2013.