Human pharmacists are filling more pet prescriptions. Are you worried?
Let’s talk drug money. (No, not that kind, geez!) Clearly pet medications are increasingly available outside of veterinary practices. You’ve probably seen in-store promotions for pet medications right next to the signs for flu shots at your local drug store. (In fact, a recent study conducted by Brakke Consulting Inc and Trone Brand Energy shows that in-store signage is the most common way pharmacies that offer pet prescriptions spread the word.)
This additional data from the study shows that competition from human pharmacies is likely to heat up more—more than 50% of pharmacists responding to the study say they either fill pet prescriptions now or plan to—and that you should brace yourself for calls as they get up to speed.
Source: 2015 Pet Pharmaceutical Market Study conducted by Brakke Consulting Inc. and Trone Brand Energy and supported by an educational grant from several leading animal health companies.