How to wow 3 client types

How to wow 3 client types

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Dec 01, 2008


Dr. Laura McLain
The economic mess we're in right now doesn't necessarily spell doom for our hospitals-or our paychecks. Associates can help by bonding clients to the practice. Recently, I admitted three patients to my hospital. Their owners illustrate three types of clients we need to satisfy.

Tommy the tabby cat's owners are established clients who will spend any amount of money on their pet. Don't take clients like this for granted. They need frequent updates, explanations of where the money is going, and compassionate care. Weiser the rottweiler's owners are new clients. They're concerned for their pet but are feeling the economic pinch. A third-party payment plan can help them provide the best care for their dog. Encourage them to visit Weiser in the hospital, and show off your team and facility. Otis the German shepherd is owned by a young couple who adore their dog but are financially strapped. You can help Otis's owners prioritize within their budget to provide the most-needed care. Schedule less-urgent diagnostics later. Honest, open discussions and competent and kind treatment of pets will forge a bond with clients that survives the hard times.

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