How my veterinary team wins prizes for good work
I had initially tried an employee incentive program at my veterinary hospital based entirely on scores earned on quarterly reviews. The staff received a quarterly bonus based on a formula that took into account practice growth and their scores on the review.
What I found (and research backs this up) is that money, once a person is well-compensated, is a poor motivator. I had to come up with a new system.
I decided to develop a point system and give the staff the opportunity to decide how they wanted to spend their points. Here’s the first program I developed.
How to earn points
Be mentioned (favorably) in an online review — 50 points
Points awarded by veterinarians — Discretionary
Points awarded by practice manager — Discretionary
Review score of over 80 percent — 20 points
Forward-booked appointment — 15 points
Points awarded by co-workers (must be at least two co-workers) — 15 points per incident
Office bingo (points per bingo line) — 5 points per line
How to redeem points
One paid day off — 200 points
$5 cash (redeemable in block of 40 points or more) — 10 points
$2 in approved veterinary CE or other education (redeemable in blocks of 50 points or more) — 1 point
$1 in approved scrubs, apparel and equipment, including stethoscopes, headsets, etc. (redeemable in blocks of 30 points or more) — 1 point
$1 off a veterinary practice bill (redeemable in blocks of 20 points or more) — 1 point
Exceptional effort is rewarded, but I really want to reward the efforts that create practice growth. The online review earns the highest points because I want the staff to encourage clients to write online reviews. Forward booking is also rewarded, because that leads to exceptional patient care, and a booked appointment is stronger than any reminder. For fun, I added the dvm360 bingo game as a way to earn points.
The staff is enthusiastic about earning points and choosing whatever reward is most meaningful for them. This program is relatively new for us, but already I’m seeing results with increased forward booking and more online reviews.