How to design the perfect veterinary sign

How to design the perfect veterinary sign

Attract pet owners to your new or existing veterinary hospital with a clear message and easy-to-read specs.
Oct 29, 2013
By staff

Next >

After the clever, ever-changing sign at Eau Gallie Veterinary Hospital (above) in Melbourne, Fla., recently went viral, we started thinking—what makes a veterinary hospital sign successful? We put Wayne Usiak, AIA, a senior partner of BDA Architecture in Albuquerque, N.M., on the case. Click the Next button for the top three signs of a good sign.

Photo courtesy of Eau Gallie Veterinary Hospital

< Back  |  Next >

1. Avoid a font frenzy. It’s tempting to go for the Curlz font because it’s just so darn cute—but resist the urge. “Select a simple font for readability and then make the words as large as possible,” Usiak says. “The worst thing people do is get fancy with their fonts.”

Photo courtesy of Wayne Usiak

< Back  |  Next >

2. Light it up. To get the most out of your veterinary hospital sign, choose one that can light up at night so potential clients can spot it around the clock. “Make that sign work 24/7,” Usiak says. “There are no sign labor laws.”

Photo by Thomas Winter, Thomas Winter Photography

< Back  |  Start >

3. Choose a strategic spot. If clients can’t see your sign from the road, you have a problem. Usiak says it’s ideal to place a freestanding sign near the busiest street of your clinic and then follow-up with signage on the outside of your hospital. “The building forms a great visual backdrop for the sign,” he says.

Photo courtesy of Wayne Usiak

Hot topics on dvm360

Veterinarians: Your clients are going to Google with these cat questions

Search engine shares the top 10 questions people asked about dogs and cats in 2014.

Vetcetera: The complex topic of canine fear-related aggression

A guided tour of resources for addressing this popular and complicated subject, featuring advice from Dr. John Ciribassi.

Reality TV and the veterinarian: Discussing mainstream dog training advice with clients

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.