Get creative with client reminders

Take a personal approach with your client reminders and increase practice visits.
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Aug 30, 2009
By dvm360.com staff

Instead of sending clients a typical postcard reminder in the mail, send a personal note that shows you’ve paid attention to the client and have noticed that he or she hasn’t visited the practice in awhile. That was the advice at a CVC in Kansas City seminar conducted by Gary Glassman, CPA, a partner with Burzenski and Co., in East Haven, Conn.

A letter, typed up on your veterinary practice’s letterhead that includes the client’s name and address, is a great way to send that personal message and encourage clients to bring their pets in for a visitwhether for wellness care or to pick up heartworm preventives.

For a special touch, be sure the pet’s veterinarian signs the letter.