Get creative with client reminders

Get creative with client reminders

Take a personal approach with your client reminders and increase practice visits.
source-image
Aug 30, 2009
By dvm360.com staff

Instead of sending clients a typical postcard reminder in the mail, send a personal note that shows you’ve paid attention to the client and have noticed that he or she hasn’t visited the practice in awhile. That was the advice at a CVC in Kansas City seminar conducted by Gary Glassman, CPA, a partner with Burzenski and Co., in East Haven, Conn.

A letter, typed up on your veterinary practice’s letterhead that includes the client’s name and address, is a great way to send that personal message and encourage clients to bring their pets in for a visitwhether for wellness care or to pick up heartworm preventives.

For a special touch, be sure the pet’s veterinarian signs the letter.

Hot topics on dvm360

Follow dvm360 on Twitter, Facebook, and Pinterest

For quick updates and to touch base with the editors of dvm360, Veterinary Economics, Veterinary Medicine, and Firstline, and check us out on Twitter, Facebook, and Pinterest.

Sell veterinary clients on your service

But you don't have to have butler-style service to win new clients and keep existing clients happy.

Why veterinarians should be more like a Louisiana shoeshiner

If my veterinary clients feel half as good as I did after visiting the 'Michael Jordan of shoeshines,' I'll be thrilled.

Texts from your veterinary clinic cat

If your clinic cat had a cell phone and opposable thumbs, what would he or she text you?

Learning goodbye: Veterinarians fill a void by focusing on end of life care

Veterinarians dedicating their careers to hospice and euthansia medicine may be pioneering the profession's next specialty—at clients' request.