E-newsletters promote your practice
An e-mail newsletter is an inexpensive way to promote your clinic. To begin:
Another option is to e-mail clients a letter offering to sign them up for the newsletter. Don't have your clients' e-mail addresses? Assign a staff member to call your client base on a slow day and ask if they feel comfortable sharing their e-mail addresses. And in the future, always take advantage of opportunities to get addresses.
2. Give clients the information they need most. You might include items on pets' seasonal health issues or reminders about basic safety and preventive care. Other simple content ideas:
Sheila Higgs is a freelance writer based in Plano, Texas and is the author of I've Seen the Clouds, Looking Beyond Hope (New Day Books, 2002).