E-newsletters promote your practice

E-newsletters promote your practice

Jan 01, 2006

An e-mail newsletter is an inexpensive way to promote your clinic. To begin:
1. Spread the word. Encourage clients to go online and sign up for your free newsletter. Or send out postcards introducing your Web site and newsletter. The mailer should include your Web address, office address, phone number, and office hours.

Another option is to e-mail clients a letter offering to sign them up for the newsletter. Don't have your clients' e-mail addresses? Assign a staff member to call your client base on a slow day and ask if they feel comfortable sharing their e-mail addresses. And in the future, always take advantage of opportunities to get addresses.

2. Give clients the information they need most. You might include items on pets' seasonal health issues or reminders about basic safety and preventive care. Other simple content ideas:
> announcements for practice events or contests
> a section for puzzles and quizzes
> jokes and short humorous quips
> coupons for your services
> a list of pet shows and events
> a question-and-answer column.

Finally, publish client comments paired with pet pictures. You may need to ask for the first few photos, but once you've begun, you'll have clients eagerly sending in entries. And there is no better spokesperson for your practice than a satisfied client.

Sheila Higgs is a freelance writer based in Plano, Texas and is the author of I've Seen the Clouds, Looking Beyond Hope (New Day Books, 2002).

Hot topics on dvm360

Veterinarians: Your clients are going to Google with these cat questions

Search engine shares the top 10 questions people asked about dogs and cats in 2014.

Vetcetera: The complex topic of canine fear-related aggression

A guided tour of resources for addressing this popular and complicated subject, featuring advice from Dr. John Ciribassi.

Reality TV and the veterinarian: Discussing mainstream dog training advice with clients

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.