Whether you're dipping your toe into social media for the first time for your veterinary practice or you're an obsessive, face-always-in-the-smartphone user, here are tips to make your social media regimen a little emotionally—and physically—healthier.
For the past few years, our veterinary practice's kennel business has been declining. I recently learned that an employee pet-sits for clients on the side. The other day a client approached me in an exam room asking if I was the employee who offered pet sitting. When I told him we board pets at the clinic, he said, "Oh dear, I hope I don't get someone in trouble." In fact, the moonlighting employee gave him a tour of our kennel just last week. I realize some people want a more personal approach, but the fact that the pet sitting is a secret going on behind the owner's back bothers me. Help! —Blindsided by boarding
I'm a practice manager at a hospital where several team members, including a doctor, come to work looking like they just rolled out of bed. When I hired all of these people I went over the dress code, which includes professional attire, clean scrubs, doctors in white coats, and neat hair. I want our practice to present a well-put-together, professional appearance. Our clients are judging us from the minute they walk in the front door. I've addressed workplace attire at staff meetings and in the employee handbook, but it doesn't seem to stick. What's the next step?—Dressed for Success