Create an effective marketing plan

Create an effective marketing plan

Veterinary consultant Dr. Amanda Donnelly, MBA, outlines the first steps toward creating a successful marketing plan.
source-image
Nov 29, 2009
By dvm360.com staff

Don't waste time, energy, and money on a plan that lacks focus. Hear what veterinary consultant Dr. Amanda Donnelly, MBA, says you need to do before you sit down to write a strategic plan.

Hot topics on dvm360

Vetcetera: The complex topic of canine fear-related aggression

A guided tour of resources for addressing this popular and complicated subject, featuring advice from Dr. John Ciribassi.

Reality TV and the veterinarian: Discussing mainstream dog training advice with clients

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.

The war between shelters, veterinarians needs to end

Despite practitioners’ legitimate gripes, they’re hurting themselves.