Coming up with messages

Coming up with messages

Apr 01, 2006

Q. We have a sign out front that we put messages and sayings on. But we struggle to come up with something to put on it. Any suggestions?

"Do an Internet search for one-liners with cat, dog, pet, or any other critter that may put a fun twist on a joke or pun," says Sheila Higgs, author and writer based in Plano, Texas. For example, consider this quote that Higgs found by Mary Bly: "Dogs come when they are called. Cats take a message and get back to you."

Higgs suggests asking your clients for ideas too. If you have a newsletter, put out a request for jokes and quotes, or hold a contest to get submissions, she says.

"Be sure to give your clients credit when you use their quotes or jokes on your sign," Higgs says. "Then, take a picture of the sign and send it to the owner so he or she can share it with friends and family."

Hot topics on dvm360

Dog of Dallas Ebola patient will not be euthanized, authorities say

Health officials have quarantined and will monitor dog and amid concerns surrounding deadly virus.

Video: How to perform a belt-loop gastropexy

Prevent GDV in your at-risk patients with this simple technique.

Stretch your skills to earn more in veterinary practice

Finding new tasks could be the key to generating more income for your practice—and boosting your pay.

Veterinary community stunned by Sophia Yin's unexpected death

Prominent veterinary behaviorist died of suicide Sept. 28.

Study shows sustained salary slump for veterinary support staff

Since 2009, technicians paid by the hour have experienced a bump in pay, but pay for other team members has stayed stagnant, according to data from the 2014 Firstline Career Path Study. Here’s a look at changes in team pay from 2009 to 2013.