Coming up with messages

Coming up with messages

source-image
Apr 01, 2006

Q. We have a sign out front that we put messages and sayings on. But we struggle to come up with something to put on it. Any suggestions?

"Do an Internet search for one-liners with cat, dog, pet, or any other critter that may put a fun twist on a joke or pun," says Sheila Higgs, author and writer based in Plano, Texas. For example, consider this quote that Higgs found by Mary Bly: "Dogs come when they are called. Cats take a message and get back to you."

Higgs suggests asking your clients for ideas too. If you have a newsletter, put out a request for jokes and quotes, or hold a contest to get submissions, she says.

"Be sure to give your clients credit when you use their quotes or jokes on your sign," Higgs says. "Then, take a picture of the sign and send it to the owner so he or she can share it with friends and family."

Hot topics on dvm360

Vetcetera: The complex topic of canine fear-related aggression

A guided tour of resources for addressing this popular and complicated subject, featuring advice from Dr. John Ciribassi.

Reality TV and the veterinarian: Discussing mainstream dog training advice with clients

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.

The war between shelters, veterinarians needs to end

Despite practitioners’ legitimate gripes, they’re hurting themselves.