Coming up with messages

Coming up with messages

Apr 01, 2006

Q. We have a sign out front that we put messages and sayings on. But we struggle to come up with something to put on it. Any suggestions?

"Do an Internet search for one-liners with cat, dog, pet, or any other critter that may put a fun twist on a joke or pun," says Sheila Higgs, author and writer based in Plano, Texas. For example, consider this quote that Higgs found by Mary Bly: "Dogs come when they are called. Cats take a message and get back to you."

Higgs suggests asking your clients for ideas too. If you have a newsletter, put out a request for jokes and quotes, or hold a contest to get submissions, she says.

"Be sure to give your clients credit when you use their quotes or jokes on your sign," Higgs says. "Then, take a picture of the sign and send it to the owner so he or she can share it with friends and family."

Hot topics on dvm360

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

The war between shelters, veterinarians needs to end

Despite practitioners’ legitimate gripes, they’re hurting themselves.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.

Making it work: Cavanaugh Pet Hospital dedicates itself to a positive, productive shelter relationship

Watch "Moustakas" benefit from Cavanaugh Pet Hospital's partnership with Furry Kids Refuge.

Ebola-exposed dog's first test for the virus is negative

Bentley will continue to be treated with an abundance of caution for the remainder of his quarantine, while his owner has been declared 'virus-free.'