Client visitation and retention
Q: In "Rev Up Your Revenue" (November 2005), the authors noted 12 critical components of revenue, including visitation and retention. How can I calculate these?
"Calculate your client visitation by dividing transactions by active clients," says Denise Tumblin, CPA, co-owner and vice president of Wutchiett Tumblin and Associates in Columbus, Ohio. "For instance, if you have 3,200 medical transactions, 1,900 other transactions, and 1,100 active clients, you have a visitation of 2.9 times per year for medical reasons and 1.7 times per year for other reasons."