Dr. James Brooks turned over in bed and looked at the clock. It was 8:05 a.m. He was a little late but thought he could make it to the clinic on time. He quickly headed to the bathroom to wash up and brush his teeth. He looked in the mirror — same face, different day. He laughed nervously because it really wasn't the same face. It was a suddenly aging facade marred by the daily stress of being a solo practitioner in a changing veterinary world. He had never married. His apartment usually was a mess — cleaned only when circumstances dictated.
Whether you are about to graduate and join a practice as a new associate or if you are still in school, it is important to understand the new findings concerning the role emotions play in building healthy, successful client relationships.
Pet owners are clearly learning about nutrition. But where are they getting their information? Brian Conrad, practice manager at Meadow Hills Veterinary Center in Kennewick, Wash., worries that it's not from you.
Most veterinary hospital owners are proud of their doctors and support staff and know how hard they work to offer outstanding patient care. Given that, it may be easy to assume that we are providing better care than we actually are. A client-satisfaction survey is an excellent way to measure the quality of service – as perceived by clients.