Believe it or not, millennials might not be the only problem here. If your veterinary practice is reminiscent of a current-day classic rock show, you may need to cut the leather and leopard print out of your act and get with modern times before your show gets cancelled.
Knowing why you’re struggling is important, so it’s not helpful to label every negative experience in the veterinary profession as compassion fatigue. When I took an honest look at how I was feeling, I wasn’t running out of compassion. My fatigue stemmed from making ethical decisions within the boundaries of clients’ (often) illogical values or unreasonable budgets.
Companies can get burned online when employees accidentally post personal comments on company accounts or on company websites or accidentally expose customer information. Here's a tip to keep your work social media device free and clear.
The notion that excellent veterinary care is enough to attract and keep clients and set you apart from other practices is outdated. The new differentiator is client experience, and knowing what your clients want will require research.