"The secret to a successful open house," says Christy Johnson, CVPM, practice administrator at Pampered Pet Health Center, "is to make it fun. Have lots of things for clients to see and do, and serve plenty of finger food. Involve your staff, distributors, and drug representatives. And get the word out."
I frequently tout the goal of developing a womb-to-tomb relationship with our clients and their pets. At the core of our practice philosophy is the statement, "Focus on long-term relationships versus the short-term dollar."
Nearly 90 percent of practitioners say they chose veterinary medicine because they wanted to work with animals or liked science and medicine. But, clearly, a human sets up the appointment and writes the check. Here's what you need to know about your clients.
Data shows that if your clients arrive during a busy time, their average wait for check-in and check-out can hit 21 to 29 minutes during a 42- to 49-minute visit. That's almost half their time at the practice.
If dental compliance is a concern at your practice, you're not alone. The team at Lockwillow Avenue Animal Hospital in Harrisburg, Pa., worried that clients didn't always follow their dental recommendations.
Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant at Seaside Animal Care in Calabash, N.C., says that when you do a good job passing the client off to the receptionist after the appointment, you help prevent missed charges and improve the client's experience.