A white, sparkling smile is in, and that goes for pets, too. So when clients opt for dental care, show them what they paid for, says Beth Wallukait, a receptionist at Bryan Animal Hospital in Des Moines, Iowa.
When a client's beloved pet dies, Julie Roberts, practice manager at Blackhawk Veterinary Hospital in Janesville, Wis., says her practice reaches out to let clients know their pets will never be forgotten.
Your practice is unique. Maybe you offer a service others don't, or maybe you just do it better. But if you don’t tell clients why you're so special, they just might miss it. And wouldn't that be a shame?