Pet owners are clearly learning about nutrition. But where are they getting their information? Brian Conrad, practice manager at Meadow Hills Veterinary Center in Kennewick, Wash., worries that it's not from you.
Mrs. Busibodi's eyes say she's examining your tastefully displayed practice brochure, but her dog-like hearing is tuned to eavesdrop so she can catch all the juicy details about Mr. Neverpay's past-due account.
Some clients accept. Some nod a lot and disregard your advice. And some nod a lot, then go home to check for themselves. As frustrating as this last set can be, many pet owners who seek pet health information online are conscientious clients you want to hang onto.
For clients who believe their pet won't get lost or feel a collar and tag sufficiently identify their pet, Paige Phillips, RVT, a Firstline Editorial Advisory Board member, suggests sharing these examples of how a microchip can save the day—and their pet's life:
In the wake of the devastating California wildfires that displaced more than 250,000 people and many more animals, pet owners should be more aware than ever that they need a plan for their animals during an emergency. You can help by getting your clients the information they need.