If you're not careful, the hustle and bustle of the day could distract you from communicating your deep caring for clients' pets. To avoid this pitfall, Dr. Jason Palm, of Hiawassee Veterinary Clinic in Orlando, Fla., imagines that every pet he examines is his own.
It should be straightforward: You tell your clients what to do, and they do it. Aren't client relations supposed to work this way? After all, you're a doctor, you have command of the English language, and your clients love their cats and want to care for them. Unfortunately, compliance doesn't happen as frequently as we'd like, even with intelligent, committed clients. Reversing this trend means understanding—and eliminating—the reasons for client noncompliance.
A client comes into the office with a printout of some Internet article claiming that veterinarians are recommending vaccines that are simply unnecessary. What do you tell this client? More importantly, how do you train your staff to handle this?