Your pet-owning clients today are different, yes, but in many ways they might be the same as they've ever been. Delve into two important ways (with dental and oncology examples) that veterinary clients fear the wrong action far more than no action—and what you can do about it.
Good news: Today's pet owners are more aware of their pets' care options. Bad news: The same recommendation doesn't work the same way for every client. Lets work through a pain example in the veterinary clinic.