A clear advantage

A clear advantage

Plainfield Animal Hospital in South Plainfield, N.J., impresses clients with its glass atrium and home-like touches.
Dec 01, 2007

A touch of glass: Clients enter the hospital through doors at the base of a two-story atrium.
Moving From A 3,500-Square-Foot facility into an 8,500-square-foot facility allowed Dr. Scott Linick, FAVD, to merge with another practice, hire two doctors, and add 7,000 new patients to his team's workload. Needless to say, business is moving at a quicker pace than usual at Plainfield Animal Hospital in South Plainfield, N.J. But it's all good for Dr. Linick's practice. For starters, he saw a 23 percent increase in gross revenue each of the first two years in the new facility. And he expects an even greater increase in gross receipts now that the merger became effective in October 2007. Dr. Linick attributes part of that growth spurt to the facility's strong visual impression on visitors. His goal was to achieve a design that delivered the "wow" factor. And the two-story, glass-enclosed atrium causes clients to say just that.

Plainfield Animal Hospital
Dr. Linick, his team, and clients also love the cat condos with "ocean views." Visiting felines have a view of a mural depicting an underwater scene, and the cat condos also look out into the waiting area where clients enjoy a cup of coffee and munch on cookies. "These are elements that make clients feel at home," he says. "That has also contributed to our growth."

Cat condos aside, Dr. Linick's favorite part of the new hospital is his state-of-the-art dental suite. He wanted a large dental suite that contained everything he needed to focus on his love of dentistry.

But the new hospital wasn't all wow and roses for Dr. Linick at first. "I thought I would immediately enjoy being in the new building," he says. "But it was extremely stressful for the first two months finding where everything was and figuring out what our new protocols would be." It took Dr. Linick at least two months before he started to enjoy the building, but from then on, he says, it's been nothing but a dream.

Feline boarding: Cats boarded in the luxury condos have a view of the waiting area and of a mural depicting an underwater scene.

Reception area: The reception area features plenty of space for records storage—but Dr. Linick says he wishes he had even more. "Everyone said you can't build enough storage space, and there's nothing truer," he says. The practice plans to go to an entirely electronic records system in the future.

Hot topics on dvm360

Follow dvm360 on Twitter, Facebook, and Pinterest

For quick updates and to touch base with the editors of dvm360, Veterinary Economics, Veterinary Medicine, and Firstline, and check us out on Twitter, Facebook, and Pinterest.

Sell veterinary clients on your service

But you don't have to have butler-style service to win new clients and keep existing clients happy.

Why veterinarians should be more like a Louisiana shoeshiner

If my veterinary clients feel half as good as I did after visiting the 'Michael Jordan of shoeshines,' I'll be thrilled.

Texts from your veterinary clinic cat

If your clinic cat had a cell phone and opposable thumbs, what would he or she text you?

Learning goodbye: Veterinarians fill a void by focusing on end of life care

Veterinarians dedicating their careers to hospice and euthansia medicine may be pioneering the profession's next specialty—at clients' request.