Businessman offers payday loans in exchange for pet tattoos

Businessman offers payday loans in exchange for pet tattoos

An entrepreneur finds a new way to advertise: pets' skin. But is it ethical?
source-image
Jul 15, 2011
By dvm360.com staff

A new company offers pet owners a loan service similar to payday cash loans. However, instead of a car, the pet’s skin is the collateral. Marketing companies pay entrepreneur Antonio Smith’s company to advertise their logos on people’s pet. Smith says the procedure is harmless to the pet because it’s put under anesthesia. Then the pet’s fur is shaved and a tattoo is stitched on the body. Once the animal wakes up it’s as if it never happened, Smith says.

Smith’s company loans the pet owner $50 to $200 to have a pet permanently tattooed. Clients pay back the loan by having it drafted out of their checking account on their next payday. As part of the loan agreement, the client is required to walk the dog at least three times a day so that the advertisements are exposed like a moving billboard for the marketing companies.

Smith is looking to franchise his company in the future so that more people can benefit from this service, he says.

Hot topics on dvm360

Pol on defense as Michigan veterinary board discusses negligence charges

Controversial reality TV veterinarian calls his approach 'common sense.'

Photo gallery: The top 10 veterinary schools in America, according to U.S. News

U.S. News & World Report ranks programs for the first time since 2011.

Front Desk Disasters, Episode 3: Dude looks like a lady

Everyone's favorite receptionist is at it again. Would you handle this situation differently?

Video: Flea hideouts in the house

Parasitology expert Michael Dryden, DVM, MS, PhD, reveals prime hideouts for fleas—and gives tips to clear them out of clients' homes for good.

Veterinarians: Your clients are going to Google with these cat questions

You might be surprised by what your clients are researching. Plus, get an educational client handout.