Did you know that the #2 search engine in the world didn't exist six years ago? And most people don't even think of it as a search engine! What are we talking about?....YouTube, of course. If you regularly Google your practice's name, you should start doing the same on YouTube! You might just be surprised by what you find.
Social media is a quickly changing and ever-evolving area of the Internet that many practices are embracing in order to market more effectively, and to connect and build stronger relationships with their clients.
Before you jump into using all the tools social media has to offer your practice, it's important to take a step back and develop your practice's social media strategy. What is a social media strategy? Like with any marketing strategy, you need to develop a plan for accomplishing the goals you set forth.
Social media has caused a fundamental shift in the way we communicate. When most people think of social media, they think of Facebook...and they should. If Facebook were a country, it would be the third largest country in the world, right behind China and India.