Blog your way into clients' hearts
Because blogging has become mainstream, a pharmaceutical professor decided to put it to work teaching her students better communication skills. Alicia S. Bouldin, associate professor of pharmacy administration at the University of Mississippi, required her students to blog twice a week about communication issues. Topics ranged from discussing how TV characters interact to how the practice environment affects pharmacist and patient communication.
The blogging exercises gave students the chance to practice more casual conversation—a critical skill to developing strong pharmacist-patient relationships. So if you need to strengthen your bond with clients, it might be time to set up a practice blog.