Blog your way into clients' hearts

Blog your way into clients' hearts

source-image
Jun 16, 2008
By dvm360.com staff


Blogging just might improve your client communications. First off, it could help you connect with pet owners. More than one-third of all U.S. women ages 18 to 75 participate in blogs, according to a recent study by BlogHer and Compass Partners. What draws them in? They read blogs for fun (46 percent) and to get information (41 percent).

Because blogging has become mainstream, a pharmaceutical professor decided to put it to work teaching her students better communication skills. Alicia S. Bouldin, associate professor of pharmacy administration at the University of Mississippi, required her students to blog twice a week about communication issues. Topics ranged from discussing how TV characters interact to how the practice environment affects pharmacist and patient communication.

The blogging exercises gave students the chance to practice more casual conversation—a critical skill to developing strong pharmacist-patient relationships. So if you need to strengthen your bond with clients, it might be time to set up a practice blog.

Hot topics on dvm360

Dog of Dallas Ebola patient will not be euthanized, authorities say

Health officials have quarantined and will monitor dog and amid concerns surrounding deadly virus.

Video: How to perform a belt-loop gastropexy

Prevent GDV in your at-risk patients with this simple technique.

Stretch your skills to earn more in veterinary practice

Finding new tasks could be the key to generating more income for your practice—and boosting your pay.

Veterinary community stunned by Sophia Yin's unexpected death

Prominent veterinary behaviorist died of suicide Sept. 28.

Study shows sustained salary slump for veterinary support staff

Since 2009, technicians paid by the hour have experienced a bump in pay, but pay for other team members has stayed stagnant, according to data from the 2014 Firstline Career Path Study. Here’s a look at changes in team pay from 2009 to 2013.