Be real about pet insurance

Be real about pet insurance

Clients need to consider financial options—including pet insurance—to safeguard their pets' health.
source-image
Mar 01, 2012
By dvm360.com staff

Your clients may find it difficult to imagine anything ever happening to their pets. But you know they need to consider financial options, including pet insurance, to safeguard their pets' health. This is a conversation where you may feel tuned out from the start. Brian Conrad, CVPM, the practice manager at Meadow Hills Veterinary Center in Kennewick, Wash., offers this advice.

Clients may feel overwhelmed by all of the information they need to learn at each practice visit, especially if they're visiting with a new pet. "Try to offer the message in increments, whether it's an e-mail, text message, or another approach," Conrad says. "For example, you might write an e-mail that says, 'As you're celebrating six months with your pet, it's time to think about pet insurance.'"

Then keep it real. Conrad recommends skipping a sales pitch in favor of some straight talk. This means discussing both the pros and cons. "You may pay for pet insurance that you never need to use," Conrad tells clients. "But if something does happen, we want to make sure that finances don't get in the way of offering care."

Hot topics on dvm360

Vetcetera: The complex topic of canine fear-related aggression

A guided tour of resources for addressing this popular and complicated subject, featuring advice from Dr. John Ciribassi.

Reality TV and the veterinarian: Discussing mainstream dog training advice with clients

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.

The war between shelters, veterinarians needs to end

Despite practitioners’ legitimate gripes, they’re hurting themselves.