Most clients would be pretty grossed out to find a flea or tick on their pets. But they don't always take all the steps to protect their pets from infestations. That's where you come in. You want to start pet owners off on the right paw, so begin discussing parasite control the first day clients visit with their new pets.
The key to convincing clients to schedule dental appointments for their pets might just have everything to do with your pen, says Louise Dunn, a practice management consultant with Snowgoose Veterinary Management Consultants in Greensboro, N.C. She offers this tip to market your dental program:
My boss often fails to call pet owners after he performs surgeries to give them updates on their pets. These clients get worried and frustrated, and I feel sorry for them. How can I convince him to spend a little time to reassure these clients?
We might think pets have it easy. No calorie counting. No comparing their thighs with supermodels on television or perusing the latest issue of Vogue and wondering how the pouty face on the cover got so thin. Nope. For pets someone measures out their food daily and with just a meow or a faithful wag of the tail, they're adored no matter how rotund they become. What a life!
The next time clients refuse care, use this advice from Caitlin Rivers, a Firstline Editorial Advisory Board member and technician supervisor at Metzger Animal Hospital in State College, Pa.: Don't take it personally.
You know the routine all too well: Mr. Smith visits with his rambunctious English springer spaniel, Burt, and all goes well until you mention Burt's oral health. Enter the blank stare. Or the anxious shifting from foot to foot. Or even the hasty, "Oh, he's fine!"