5 client relationship-building strategies
1 Communicate often. Do you communicate with clients only with appointment reminder postcards? Build a stronger relationship with horse owners by providing educational material such as newsletters or information bulletins in print or via e-mail.
2 Build two-way communication. Actively listening is just as important as speaking. Develop a website and provide an e-mail address so clients can contact you without calling.
3 Hold special events. Have an open house once a year or participate in community events such as golf tournaments, fundraisers, and picnics. Make sure everyone knows who you are and what you do. Show them that you're approachable.4 Provide superior customer service. Make your clients' concerns your top priority. Return phone calls promptly. Process paperwork in a timely manner. Smile when answering the phone. Never sound as if you are too busy to listen.
5 Be multicultural. Hire someone at your practice who can speak Spanish, or have someone available to translate on an as-needed basis. Learn more about the other cultures represented in your community.
Adapted from information on http://Entrepreneur.com/.